Spencer Shulem
CEO, Co-founder
Former PM at two enterprise SaaS companies. Built BuildBetter after spending 3 years manually reviewing customer call recordings every Friday afternoon.
Our Story
Built by product people, for product people
We started BuildBetter because we lived the problem ourselves: too many customer calls, not enough time to review them, and a roadmap that kept guessing.
Founding Story
Why we built this
Spencer Shulem spent years as a product manager at B2B software companies. Every team he worked on talked to customers regularly -- and every team had the same problem. The calls happened, insights existed in recordings, but translating them into roadmap decisions required hours of work that nobody had time to do consistently.
The result was a roadmap that reflected the customers who complained loudest, not the ones who were most affected. One vocal account could drown out the silent majority who had the same need but never said anything twice.
BuildBetter was started in 2023 to fix that. The premise is simple: capture every call automatically, extract what customers are asking for across all of them, and deliver a weekly view that reflects account breadth rather than noise volume. Product teams who try it spend less time in recordings and make decisions they can explain.
The Team
Who builds BuildBetter
Maya Chen-Wallace
CTO, Co-founder
ML engineer previously at a speech-to-text infrastructure company. Leads signal extraction architecture and the account-weighted scoring model.
Jordan Okafor
Head of Product
Former PM at a B2B analytics platform. Owns product roadmap and customer research, and is the first user of every BuildBetter feature before it ships.
How We Work
What we actually believe
01
Breadth beats volume
One customer mentioning something ten times is less meaningful than ten different customers each mentioning it once. We built that principle into the product.
02
Zero new behavior required
If your team has to change how they run calls, the tool has already failed. BuildBetter works with what you are already doing, not against it.
03
Insight should be auditable
Every signal links to the call segment where it was said. You should never have to trust a number you cannot trace back to a source.
04
Your data is yours
We do not train on your calls, we do not sell your signal data, and we make it straightforward to export or delete everything at any time.
05
Ship small, learn fast
We are a small team and we use BuildBetter ourselves on every customer call we run. The product gets better every week because we are its most active users.
06
Decisions deserve evidence
Roadmap arguments that cannot be grounded in customer data are just opinions. We think opinions should have to compete with evidence, not replace it.
Work with us on your calls
We'd love to show you what your customer conversations look like through BuildBetter.