Customer Stories

Built for teams that talk to customers

Product managers at B2B software companies use BuildBetter to close the gap between what customers say and what ends up on the roadmap.

What Teams Say

In their own words

"Before BuildBetter, my weekly prep for planning took the better part of Monday morning. Now the digest lands in my inbox and I start planning immediately."
Jordan Kim
Head of Product, Torchfield
"We used to argue in sprint planning about what customers really want. Now we point to the score table and the argument resolves in two minutes."
Priya Mehta
Senior PM, Vantage Grid
"The fact that it listens for customer voice and ignores mine is exactly right. I don't need to know what I said -- I need to know what they said."
Marcus Webb
Product Lead, Lumios
"I shared the digest link with my VP and they said 'I finally understand what customers are asking for.' That's a sentence I have never heard before."
Sofia Reyes
PM, Aperta Systems
"Setup took under 20 minutes. We connected our Google calendars, ran a test call, and had our first digest the following Monday. No onboarding calls needed."
Tom Hargreaves
Director of PM, Brinden Cloud
"The account-level scoring is the part I always wanted from a tool like this. Frequency alone is misleading. Account breadth is what tells you if something is real."
Dana Osei
Product Strategist, Pelham Data
Case Study
Crestfall Software

From 4 hours of call review to a 5-minute Monday read

Crestfall's product team was running 20+ customer calls per month and spending most of Friday reviewing recordings. After connecting BuildBetter, their Monday planning sessions became sharper and shorter -- the score table replaced a whiteboard argument that had taken an hour every sprint.

4h saved
per PM per week
+31%
roadmap confidence score (internal survey)
22 calls/mo
covered automatically, zero manual log
"The digest replaced our 'what did customers say this week' stand-up. We just share it and move straight to decisions."
Sam Lawson, VP Product, Crestfall
Before vs After
Before
4h Fridays reviewing recordings manually
After
5-min digest read every Monday
Before
1h sprint argument about priorities
After
2-min score table review, then decide
Case Study
Pelham Data

One PM covering 30 calls a month without burning out

Pelham Data runs an unusually high call volume for their team size: one PM covering 30 or more customer discovery and renewal conversations per month. BuildBetter turned that volume from a liability into an advantage -- the more calls they run, the richer the signal surface.

30+ calls
per month covered by one PM
Zero
manual review sessions needed
"Account-level scoring is the part I always wanted. Frequency is misleading. Breadth across accounts is what tells you if something is real."
Dana Osei, Product Strategist, Pelham Data
Weekly signal surface
Custom export formats 9 accounts
API rate limit increase 6 accounts
Segment-level signal view 5 accounts
Bulk data operations 4 accounts

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