What we have shipped

Signals can now be logged back to Salesforce as activity notes on the associated Opportunity. Also added customer segment filters (Enterprise / SMB / Trial) to the signal table and digest view. Segment tags are read from your CRM when available.

• Salesforce Opportunity activity sync (Growth+ plans)
• Segment filter column in signal score table
• Digest section grouping by segment when available

Teams can now push signal themes to Jira with a single click. Each issue includes the account breadth count as a custom field. Additionally, workspace admins can now configure the weekly digest delivery day (defaults to Monday).

• One-click Jira issue creation from signal themes
• Account breadth mapped to Jira custom field
• Digest delivery day configurable per workspace

Weekly digests can now be delivered to a Slack channel in addition to email. Formatting adapts for mobile Slack. Also launched historical import: you can now upload past recordings in bulk and BuildBetter will process them to backfill your signal library.

• Slack workspace integration for digest delivery
• Mobile-optimized Slack digest formatting
• Bulk recording upload for historical backfill
• Backfilled signals retroactively scored against current accounts

Connect HubSpot to add revenue context to signal scoring. When ARR data is available, the score table offers a toggle between account breadth view and ARR-weighted view. First integration in the CRM track.

• HubSpot OAuth connection
• ARR-weighted signal scoring view
• Account lifecycle stage visible in signal table

BuildBetter is now open to all product teams. Includes the full core feature set: calendar-connected auto-capture for Zoom and Google Meet, AI signal extraction, account-weighted scoring, and weekly digest delivery by email.

• Zoom and Google Meet recording capture
• Speaker diarization
• AI feature request and pain point extraction
• Account-weighted signal scoring
• Weekly email digest with source call links

Launched private beta with 12 invited product teams. Core transcription and signal extraction pipeline validated. Focused on improving signal grouping accuracy across multi-session accounts during this phase.